New Logo, New Website Layout, New Posts and a Portfolio being continually updated and with a new focus. So, in this first of new posts I thought I would I explain the logo. Firstly, the tree trunk is a Y shape to tie in with the name Yew Tree Imagery and my name Yvonne. The foliage is the shutter leaves of a camera (photography). Without shutter leaves we wouldn’t have control over the light entering and therefore control over exposure, depth of field and accuracy . As for the colours, green is one of the hardest colours to get right when you are printing from negatives and transparency.
The three different shades of green represent composition the most popular and easiest being ‘Rule of Thirds’. ‘Rule of Thirds’ is where you section a frame into three on both the horizontal and vertical plains giving you nine sections, you then align your object of your interest onto these lines, it is a tried and trusted method of making compositionally strong images and better than aligning something centrally.
To that end, there are 23 shutter leaf circles in the logo, again when composing, an odd number being photographed is more becoming to the eye, occasionally an even number will work.
Finally, there are three red shutter leaves, these represent the holy trinity of photography – Shutter Speed, ISO/Film Speed, Aperture (f-stop). Each have a bearing on each other and have a wonderful relationship and can produce the most wonderful outcomes in photography. A slow shutter speed, low ISO and high f-stop gives great depth of field, a sharp focus and great in low light conditions when Light Painting and brilliant for Astro Photography. A fast shutter speed, high ISO and low f-stop collapses depth of field, freezes moments in time ideal for Sports Photography. If you don’t understand this relationship – then you are not a Photographer!
There it is the thinking behind the logo. The website update I won’t bore you with. New posts will appear which I hope you enjoy and the Portfolio will be updated regularly. If you want to chat about anything then drop me a line.